Pennington Lines one of the outliers in my manufacturing—saturated portfolio. It’s something a little different that showcases my ability to structure a website in a way that isn’t capability or service-based. I love the final product. It’s an example of a modern website that utilizes great UX practices.
I can’t speak for all designers, but I genuinely enjoy the process of bringing a new website to life. I find joy in auditing a website and devising a plan to enhance the UX with a focus on marketing. Researching what the competition is doing successfully and incorporating the aggregated elements is rewarding.
The Pennington Lines website project gave me a chance to show off some of my creativity with content. I provided the weCreate marketing team with a thorough outline for the site’s content and I’m extremely happy with the end result.